The Tony Awards announced today that multi award-winning body care brand AKT will serve as the Awards’ official partner. With body care products formulated to provide stage-ready confidence, fragrances crafted to transport, immerse, and evoke emotion, and with their continuing support of arts communities across the globe, AKT is the perfect partner for one of theatre’s most iconic evenings.

AKT is a brand rooted in performance. Founded by West End performers Ed Currie and Andy Coxon, AKT’s award-winning The Deodorant Balm was given a trial run by performers in the West End and on Broadway to ensure it withstood the pressures of the stage. The product is now part of a range of high-performance body care essentials that are quickly becoming a staple of dressing rooms and sound stages across the globe.

“We’re thrilled to support the Tony Awards this year,” said AKT founders Ed Currie and Andy Coxon. “Our products are designed to give you the confidence to deliver your best performance, so to be part of Broadway’s biggest night feels perfect. And of course, congratulations to all of the nominees and honorees on a spectacular season.”

This year’s Tony Awards will return to the legendary Radio City Music Hall in New York City on Sunday, June 7. Hosted by music superstar and global icon P!NK, The American Theatre Wing’s Tony Awards will broadcast LIVE to both coasts on the CBS Television Network, and streaming on Paramount+* (8:00 – 11:00 PM ET/5:00 – 8:00 PM PT).

A full list of this year’s nominees and additional honorees is available HERE.

Tickets are priced at $731.80 (including $136.80 in fees) for Third Mezzanine and $936.60 (including $141.60 in fees) for Second Mezzanine, and are available for purchase at TonyAwards.com and Ticketmaster.com. There is a four ticket limit and all ticket sales are final (Ticketmaster service charges will apply).

The Tony Awards are produced in collaboration with Tony Award Productions, a joint venture of the American Theatre Wing and The Broadway League. Raj Kapoor, Sarah Levine Hall, and Jack Sussman are Executive Producers of this year’s show. Kapoor and Levine Hall will also serve as Co-Showrunners. Patrick Menton and Rob Paine will Co-Executive Produce, with Menton also serving as Head of Talent.

About the Tony Awards
The American Theatre Wing’s Tony Awards are presented by The Broadway League and the American Theatre Wing. At The Broadway League, Kristin Caskey is Chair and Jason Laks is President. At the American Theatre Wing, Ted Chapin is Interim Chair and Heather A. Hitchens is President & CEO.

Sponsors for the American Theatre Wing’s Tony Awards include: City National Bank - the official bank of The Tony Awards; Capital One and Mastercard - the official payments partner of The Tony Awards; Carnegie Mellon University - the first-ever, exclusive higher education partner; Baccarat - the official partner of the Tony Awards; Cunard - the official cruise partner of The Tony Awards; Delta Air Lines - the official airline of The Tony Awards; Dewar's - the official scotch whisky of The Tony Awards; AKT - the official partner of the Tony Awards; Rockefeller Center - the official Destination of The Tony Awards; Sofitel New York - the official hotel of The Tony Awards; Playbill; Rainbow Room - the official partner of the Tony Nominee Luncheon.

Follow @TheTonyAwards on Instagram, TikTok and Facebook.

About AKT
Founded by London’s West End performers Ed Currie and Andy Coxon, AKT (pronounced ‘act’) is the ‘Personal Performance Company’ for those ‘Born to Perform’ on stage, and in life.

And we’ve got range! From multi award-winning The Deodorant Balm and The Foaming Body Scrub, to our ground-breaking, no-added-water The Body Wash Concentrate, our multi award-winning, high-performance body care essentials with showstopping fragrances, are creatively formulated to give you the confidence to step onto your stage — whatever that may be — and perform!

Caution: May change your life.

Follow @AKT_LDN on Instagram and @akt_london on TikTok.

*Paramount+ Premium subscribers will have access to stream live via the live feed of their local CBS affiliate on the service as well as on demand. Essential-tier subscribers will have access to on-demand the day after the special airs